The Benefits of Social Media Advertising for Local Businesses

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

Social media advertising can offer several advantages over traditional advertising methods for local businesses. Here are some ways in which social media advertising can be more effective: While social media advertising offers these advantages, it’s important to note that the effectiveness of advertising depends on various factors, and a well-rounded marketing strategy is what helps … Read more

The Colourful Spectrum of Human Vision: Exploring Different Perceptions of Colour

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

Have you ever wondered if the colours you see are the same as what others perceive? It turns out that the world of colour perception is a complex and fascinating one. While most of us take for granted that we all see the same colours, the truth is that some people see different colours, and … Read more

Business benefits to adhering to digital accessibility standards.

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

Implementing practices that adhere to accessibility standards such as AODA (Accessibility for Ontarians with Disabilities Act), WCAG 2.1-AA (Web Content Accessibility Guidelines), PDF/UA (PDF/Universal Accessibility), and Section 508 of the Rehabilitation Act can bring numerous benefits to both businesses and society as a whole. Here’s a breakdown of these advantages: 4. Reduced Risk: Accessibility measures … Read more

What is WCAG 2.1 (Web Content Accessibility Guidelines 2.1)?

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

WCAG 2.1 is an international set of guidelines developed by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). These guidelines provide recommendations for making web content more accessible to people with disabilities, including those with visual, auditory, cognitive, and motor impairments. WCAG 2.1 builds upon its predecessor, WCAG 2.0, and includes … Read more

Document Audit for Accessibility

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

A document audit for accessibility involves reviewing a document to ensure that it can be accessed and understood by people with disabilities. This can include individuals with visual, auditory, physical, or cognitive impairments. Here are some steps to conduct a document audit for accessibility: By following these steps, you can ensure that your document is … Read more

Why is it important to have a branding guide?

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

A branding guide, also known as a brand style guide or brand guidelines, is a document that outlines the rules and guidelines for how a brand should be presented across various channels and platforms. Here are some reasons why having a branding guide is important: Overall, a branding guide is an essential tool for building … Read more

Ensuring AODA Compliance in Corporate Communications: Why it Matters

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

In today’s interconnected world, accessibility is not just a buzzword but a fundamental aspect of inclusivity and corporate responsibility. For Canadian businesses, adherence to the Accessibility for Ontarians with Disabilities Act (AODA) is not only a legal requirement but also a moral imperative. One crucial area where AODA compliance must be prioritized is corporate communications. … Read more

Ensuring Accessibility: Structuring PDF Content for All Readers

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

In an increasingly digital world, the importance of accessible content cannot be overstated. For many, PDFs are a common format for sharing information, but they can pose significant challenges for visually impaired readers if not properly structured. In this blog, we’ll explore why it’s crucial to structure content in PDFs for seamless reading and discuss … Read more

epubsupport’s Environmental Statement:

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

At epubsupport, we believe that creativity has the power to shape a sustainable future. As a graphic design company, we are committed to minimizing our environmental footprint and maximizing our positive impact. From eco-friendly design practices to using recycled materials in our production processes, we strive to integrate sustainability into every aspect of our work. … Read more

What is AODA (Accessibility for Ontarians with Disabilities Act)?

Contains graphic illustration of a computer on a desktop with the words "The Blog" wrote across it.

AODA is a provincial law in Ontario, Canada, aimed at making Ontario accessible to people with disabilities by creating and enforcing accessibility standards across various sectors, including customer service, transportation, employment, and information and communication. The AODA applies to both public and private organizations in Ontario that provide goods or services to the public or … Read more