The primary goal of Global Accessibility Awareness Day (GAAD) is to raise awareness about digital accessibility and inclusion. The emphasis is on initiating conversations and encouraging people to recognize the importance of accessibility in promoting the inclusion of over 1 billion people with disabilities worldwide. I. Access to Content The primary goal of the Internet … Read more
Global Accessibility Awareness Day (GAAD) on May 16th, 2024, reminds us of the vital need for digital access and inclusion for over one billion people worldwide living with disabilities. This annual event, observed on the third Thursday of May, underscores the importance of ensuring equitable participation in the digital realm. In a world increasingly reliant … Read more
Social media advertising can offer several advantages over traditional advertising methods for local businesses. Here are some ways in which social media advertising can be more effective: While social media advertising offers these advantages, it’s important to note that the effectiveness of advertising depends on various factors, and a well-rounded marketing strategy is what helps … Read more
Have you ever wondered if the colours you see are the same as what others perceive? It turns out that the world of colour perception is a complex and fascinating one. While most of us take for granted that we all see the same colours, the truth is that some people see different colours, and … Read more
Implementing practices that adhere to accessibility standards such as AODA (Accessibility for Ontarians with Disabilities Act), WCAG 2.1-AA (Web Content Accessibility Guidelines), PDF/UA (PDF/Universal Accessibility), and Section 508 of the Rehabilitation Act can bring numerous benefits to both businesses and society as a whole. Here’s a breakdown of these advantages: 4. Reduced Risk: Accessibility measures … Read more
WCAG 2.1 is an international set of guidelines developed by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). These guidelines provide recommendations for making web content more accessible to people with disabilities, including those with visual, auditory, cognitive, and motor impairments. WCAG 2.1 builds upon its predecessor, WCAG 2.0, and includes … Read more
A branding guide, also known as a brand style guide or brand guidelines, is a document that outlines the rules and guidelines for how a brand should be presented across various channels and platforms. Here are some reasons why having a branding guide is important: Overall, a branding guide is an essential tool for building … Read more
In today’s interconnected world, accessibility is not just a buzzword but a fundamental aspect of inclusivity and corporate responsibility. For Canadian businesses, adherence to the Accessibility for Ontarians with Disabilities Act (AODA) is not only a legal requirement but also a moral imperative. One crucial area where AODA compliance must be prioritized is corporate communications. … Read more
In an increasingly digital world, the importance of accessible content cannot be overstated. For many, PDFs are a common format for sharing information, but they can pose significant challenges for visually impaired readers if not properly structured. In this blog, we’ll explore why it’s crucial to structure content in PDFs for seamless reading and discuss … Read more
AODA is a provincial law in Ontario, Canada, aimed at making Ontario accessible to people with disabilities by creating and enforcing accessibility standards across various sectors, including customer service, transportation, employment, and information and communication. The AODA applies to both public and private organizations in Ontario that provide goods or services to the public or … Read more