Social media advertising can offer several advantages over traditional advertising methods for local businesses. Here are some ways in which social media advertising can be more effective: While social media advertising offers these advantages, it’s important to note that the effectiveness of advertising depends on various factors, and a well-rounded marketing strategy is what helps … Read more
Have you ever wondered if the colours you see are the same as what others perceive? It turns out that the world of colour perception is a complex and fascinating one. While most of us take for granted that we all see the same colours, the truth is that some people see different colours, and … Read more
Implementing practices that adhere to accessibility standards such as AODA (Accessibility for Ontarians with Disabilities Act), WCAG 2.1-AA (Web Content Accessibility Guidelines), PDF/UA (PDF/Universal Accessibility), and Section 508 of the Rehabilitation Act can bring numerous benefits to both businesses and society as a whole. Here’s a breakdown of these advantages: 4. Reduced Risk: Accessibility measures … Read more
WCAG 2.1 is an international set of guidelines developed by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C). These guidelines provide recommendations for making web content more accessible to people with disabilities, including those with visual, auditory, cognitive, and motor impairments. WCAG 2.1 builds upon its predecessor, WCAG 2.0, and includes … Read more
A branding guide, also known as a brand style guide or brand guidelines, is a document that outlines the rules and guidelines for how a brand should be presented across various channels and platforms. Here are some reasons why having a branding guide is important: Overall, a branding guide is an essential tool for building … Read more
AODA is a provincial law in Ontario, Canada, aimed at making Ontario accessible to people with disabilities by creating and enforcing accessibility standards across various sectors, including customer service, transportation, employment, and information and communication. The AODA applies to both public and private organizations in Ontario that provide goods or services to the public or … Read more